Downtown Services


Downtown Retail Strategy

The Portland Business Alliance and the Portland Development Commission have worked in tandem to update the Downtown Retail Strategy (adopted in 2002) and develop an action item list to reinvigorate the downtown Portland Retail Core, a compact shopping sub district within the Central City. The Update is a short term strategy that is achievable in the next five years to:

  1. Leverage the public and private investment underway in downtown Portland;
  2. Mitigate present liabilities that affect downtown retail vitality;
  3. Coordinate ongoing public and private participation to maximize efforts
2007 Retail Strategy Update (January 2007)
Retail Strategy Roles and Responsibilities Matrix
Downtown Retail Strategy Presentation (January 2007)
Downtown Retail Strategy (adopted in 2002)

Downtown Retail Advocate

The role of Downtown Retail Advocate to the City of Portland was identified within the January 2007 Downtown Portland Retail Strategy Update to assist with the implementation of key retail strategies. The Downtown Retail Advocate works in collaboration with the City of Portland, Portland Business Alliance and Portland Development Commission. The primary responsibilities of the Downtown Retail Advocate focus upon:

  1. targeted retail recruitment;
  2. retention of retailers at risk of displacement due to redevelopment;
  3. exploration of development of new financial incentives for property owners; and
  4. coordinate communication strategy about Downtown Portland with other stakeholder organizations.

Allyson Reed

In 2007, Allyson Reed of Gray & Associates accepted the position of Downtown Retail Advocate. Previously Allyson was Vice President/General Manager of Pioneer Place in Portland, Oregon for The Rouse Company. Allyson brings 20 years of retail merchandising, marketing, leasing and property management expertise in urban mixed-use environments.

She began her retail management career at Faneuil Hall Marketplace in Boston as part of the marketing team positioning it as a premier destination for shopping, dining and entertainment. In 1989, Allyson relocated to Portland, Oregon as Marketing Director to join The Rouse Company’s development team in opening Pioneer Place. Allyson stepped into leasing and management responsibilities in 1996 for Pioneer Place including its Class A office building. The expansion of Pioneer Place, in 2000, doubled its retail space and completed the 4-block downtown project. Allyson’s leadership role on the development team included directing the successful opening and integration of the new retail and entertainment pavilion with the existing retail project.

Allyson, a Boston-area native, earned a B.A. from Mount Holyoke College and a M.B.A. from the University of Washington in Seattle.