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January 2009 Newsletter

Top News
1. From the Chair: A New Year Brings New Leaders

2. Monthly poll question - what do you see as the top priorities for the 2009 legislative session?

Public Policy
3. Get the inside scoop on 2009 legislative session at January's Forum
4. Alliance supports accelerated tax rebate for city businesses

Downtown
5. Downtown Marketing Initiative supports retailers during holidays

6. Portland Mall Traffic Changes Start January 12
7. Clean & Safe to help keep new "Portland Loo" clean and safe

Green Business
8. Green Business of the Month: Firestone Complete Auto Care
9. Green Hour: CH2M Hill on leveraging your company's sustainability

Member Services
10. Alliance holiday open house draws a crowd

11. Member-to-Member discount highlight: Massagy Envy
12. New Member Profile: Reactive

Alliance Events
13. Cornerstone Conversations: Savings and Sustainability
14. Business After Hours at Ruth's Chris Steakhouse

15. Identity Theft - Are you red flag ready?

Member Events
16. Going into the Restaurant Business Class - January 21
17. OAME Coffee & Issues - January 30

Member News
18. Wells Fargo receives top honors from Small Business Administration
19. Intel energizes 1st solar electric project at Hillsboro campus
20. Metro MultiFamily Housing Association welcomes new board members

21. Upcoming meetings


FROM THE CHAIR

1. A New Year Brings New Leaders

By Steve Holwerda, Chair,
Alliance Board of Directors

One new commissioner on the Portland City Council. Ten new area mayors. Seven new county commissioners in the four-county region. Eighteen new state legislators. A new congressman. A new U.S. Senator and a new President. Each newly elected official has his or her own understanding of and experiences with or in the business world. As the Portland Business Alliance and the voice of our business community, we have the opportunity to demonstrate the importance of jobs and economic development to this new set of elected leaders.

At the Alliance, we have been developing our advocacy strategy, building relationships with these many new faces during the past few months. We are already seeing the benefits of this outreach especially within the City of Portland. Portland Mayor Sam Adams has launched his first term by setting meetings with business leaders, and he is working to secure disaster assistance low-interest loans for businesses hurt by the December snowstorms.

Ensuring all elected officials understand the value of what business does for the community is critical to the health of our region. Business growth means more jobs. More jobs mean more tax revenue that fund important government programs and services like our region's transportation system. For example, did you know that payroll and other taxes provide TriMet with more than $215 million each year, more than half of its total budget? A regulatory environment that fosters the growth of current employers and invites new companies to open or relocate here means more family-wage jobs and a better way of life for us all.

Throughout the year, the Alliance will be reaching out to all elected officials to talk about the many issues that create a positive environment for business. Education and workforce development, government spending and its funding priorities, transportation, business taxes and other issues will be some of the topics the Alliance will discussing with elected officials. You can add your voice to the Alliance's advocacy efforts by participating in the Government Relations Committee, the Small Business Council, or any of other issue-focused committees.

You can also submit letters or e-mails to elected officials or volunteer to testify about a particular issue that impacts your business. As a member-driven organization, we need your input and involvement to demonstrate how public policy can help or hinder our region's employers. To get involved contact Bernie Bottomly, Vice President of Government Relations, at bbottomly@portlandalliance.com or 503.552.6746.

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Oregon's legislative session begins later this month. What do you see as the top priorities for
the 2009 session?

Take the survey >>

Look for new questions each month by visiting www.portlandalliance.com.

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PUBLIC POLICY

3. Get the inside scoop on 2009 legislative session at
January's Forum

Oregon's legislative session begins during one of the worst economies, challenging state lawmakers with finding money to run state programs while tackling some of the state's biggest issues like transportation and health care. What should businesses be aware of entering into this session? Where will some of the cuts and increases occur? State legislators will give the Forum audience a sneak peak at what may happen in Salem this biennium. Register now >>

Panelists include:

  • Peter Buckley, Oregon Representative, District 5
  • Rick Metsger, Oregon State Senator, District 26
  • Alan Bates, Oregon State Senator, District 3
  • Betsy Johnson, Oregon State Senator, District 16

4. Alliance supports accelerated tax rebate for city businesses

One of Mayor Potter's last actions was to accelerate the rebate for the city's Business License Fee, which was switched from a fee paid in advance of doing business to an after the fact business tax last August. The Alliance board endorsed Mayor Potter's proposal and the city council approved it in mid-December. The accelerated rebate, which affects roughly 30,000 businesses throughout the city, varies in dollar amount.

This switch to an after the fact tax, which was also supported by the Alliance, eliminated the doubling up of the tax liability in the first year of an entity doing business in the city and required a final tax calculation and payment in the final year of doing business in the city. To be fair to existing businesses, a credit was granted beginning in tax year 2008 equal to the amount the business paid in their first year of business. This credit would originally have been taken by businesses over five tax years.

Due to the current economic downturn and the need to assist Portland businesses during this rough period, the city reviewed its financial position and determined that it could accelerate the payment of the first year adjustment credit to the 2008 tax year instead of the planned five tax years.

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DOWNTOWN

5. Downtown Marketing Initiative supports retailers during holidays

The Downtown Marketing Initiative (DMI) implemented a multifaceted campaign to support downtown retailers this year. Television and radio spots along with strategic print and transit advertising promoted downtown to residents throughout the region, promoting the unique retailers and special experiences found downtown. In coordination with the Downtown Retail Council, DMI also developed a retail promotion called "Seek the Unique," which highlighted specific neighborhoods, stores and gifts only found downtown.

You can still see the advertising spots as well as the "Seek the Unique" retail promotion on DMI's Web site: www.downtownportland.org. DMI also teamed up with the Portland Department of Transportation to provide real-time Smart Park available space information. Another partner in the holiday initiative was with the Portland Institute for Contemporary Art on "Snow," an interactive art installation, located in the vacant retail space at SW 6th and Alder.

Various aspects of the campaign were featured in news outlets such as KGW, Portland Tribune, and The Oregonian.

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6. Portland Mall Traffic Changes Start January 12

As the Portland Mall Light Rail Project enters 2009, major changes for pedestrians, motorists and cyclists are coming to 5th and 6th avenues. The first change takes place January 12, when bus operators will train in the new transit lanes and with the new traffic signals:

  • 6th Avenue:
    • SW Market to SW Salmon
    • SW Stark to NW Couch
    • NW Hoyt to NW Irving
  • NW Irving between 5th and 6th avenues
  • 5th Avenue: NW Irving to SW Oak

Parking will be removed from these training blocks, and training buses will not be accepting passengers. Training will continue until bus service begins on the Mall May 24. Motorists and cyclists should only travel in the left-side traffic lane on both 5th and 6th avenues. The right side transit lanes are only for buses and light rail trains. Always stay to the left of the bumpy, white divider between the traffic and the transit lanes.

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7. Clean & Safe to help keep new "Portland Loo" clean and safe

Over the past year, Alliance staff has been working closely with the City of Portland on developing a plan to open 24-hour public restrooms in downtown. Commissioner Randy Leonard has spearheaded the effort and facilitated development of what he has termed "The Portland Loo", incorporating crime prevention through environmental design techniques with ease of maintenance and utility principles. The first unit is located in front of the Greyhound Station in Old Town Chinatown. The city is contracting with the Alliance to provide cleaning services, and the police and Clean & Safe will regularly patrol the area to ensure appropriate usage of the unit.

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GREEN BUSINESS

8. Green Business of the Month: Firestone Complete Auto Care

Earlier this year, all 17 Firestone Complete Auto Care store locations in the greater Portland area began offering customers a "greener" oil change service. The environmentally friendly oil change service uses a recycled, twice refined, high-quality motor oil product called EcoPower. The re-refined motor oil, which meets or exceeds the highest North American standards for motor oil performance in gasoline engines, requires up to 85 percent less energy to produce than regular motor oil.

EcoPower is also made from existing used oil stocks and helps conserve the earth's limited natural resources and supports environmental sustainability. Firestone Complete Auto Care closes the loop on oil recycling by ensuring that oil removed from vehicles during oil changes is sent to a re-refiner so it can be reused.

Protecting the environment is a top priority Firestone Complete Auto Care and was first in the automotive repair industry to commit to using steel wheel weights instead of traditional lead wheel weights. Throughout the country, store locations recycle tires, car batteries, oil and oil filters, antifreeze, Freon, and many other automotive products. Community members also have the opportunity to bring used oil and automotive batteries from do-it-yourself (DIY) projects to Firestone Complete Auto Care store locations for proper recycling at no cost to the consumer.

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9. Green Hour: CH2M Hill on leveraging your company's sustainability

Thursday, January 29, 2009
5:30 p.m. - 7:30 p.m.

As a leader in sustainability, Oregon has a strong reputation for "walking the talk." In fact, many businesses use our image as a calling card for expanding their markets across the country and around the world. In these challenging economic times, how do we use the "Oregon Advantage" to generate new business opportunities? What is your company's advantage and how might you tap into Portland's sustainable ethos to better leverage your business? Register now >>

Join us for a conversation about this topic at Green Hour on January 29th at CH2M HILL's offices. Come and network and learn about how CH2M HILL is helping companies leverage leading edge green technologies and strategies-locally and around the globe.

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MEMBER SERVICES

10. Alliance holiday open house draws a crowd


Lisa LeSage, Lew Goldfarb and Becka Martinez-Griffin from the Lewis & Clark
Small Business Legal Clinic chat with Board Chair Steve Holwerda and Board Member Clayton Hering.

The Alliance offices were bursting at the seams with more than 200 members and prospective members at its annual holiday open house. With food and drink scattered throughout the office space, members networked with each other and chatted with staff.

"This event continues to grow every year," said Steve Holwerda, Alliance Board Chair. "With new, old and prospective members in attendance, it is a great opportunity to get to know the many wonderful people that make up the Alliance."

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11. Member-to-Member discount highlight: Massage Envy

Start the New Year off relaxed and refreshed withMassage Envy who is offering a $39 one-hour massage for Alliance members. Go to the Members Only section of the Alliance Web site to check out this and other great discounts. www.portlandalliance.com/membersonly

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12. New Member Profile: Reactive


The Alliance's Peggy Anderson and Reactive's Courtney Leboeuf pose with dancers from
the Oregon Ballet's Nutcracker at the unveiling of Reactive's interactive "Snow" installation.

Reactive has pioneered an innovative approach to outdoor and retail marketing, allowing customers to interact with client's brands and promotions directly from the retail window. In today's media saturated world, more compelling and cost effective solutions are needed to connect with customers.

Reactive's methods break through the clutter and reach into the minds of each individual visiting retail locations. Beyond being an effective sales tool, their solutions help you stand out from the competition and build brands in powerful new ways. Reactive is helping shape the future in out-of-home retail marketing. Their expertise and creativity allow them to transform retail storefronts and buildings into vibrant interactive showcases that grab the attention of consumers.

Digital media advertising is the wave of the future. It's engaging, cost-efficient and more companies are finding there's no limit on how you can use it. Explore Reactive's solutions and capabilities at: www.goReactive.com.

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ALLIANCE EVENTS

13. Cornerstone Conversations: Savings and Sustainability

Start off 2009 on the right foot - one that is green and saves money! Two sustainability experts - Sarah Hall, Wells Fargo's Program Director of Green Practices, and Megan Stein, Program Manager for the City of Portland's Office of Sustainable Development - will kick off the discussion about smart moves you can make that save money and reduce your environmental footprint.

You can start the discussion now at the Cornerstones Conversation blog.

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14. Business After Hours: Ruth's Chris Steakhouse

Wednesday, January 14
5 - 7 p.m.

Ruth's Chris Steakhouse sears its steaks to perfection at 1800 degrees and tops them with fresh butter to they sizzle all the way to customers' tables. Sound good? Then come by the next Business After Hours event. Register now >>

Business After Hours offers an opportunity to create new business relationships by networking in a relaxed setting that offers delicious appetizers, door prizes, and refreshments from the no-host bar. If you are interested in hosting Business After Hours, contact Merlin Varaday at 503.552.6759 or mvaraday@portlandalliance.com.

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15. Identity Theft - Are you red flag ready?

Wednesday, January 28
7:30 - 9 a.m.

The Portland Business Alliance and Sue B. Martines, a Certified ID Theft Risk Management Specialist present: Identity Theft - Are You Red Flag Ready? This event is set for 7:00 a.m., Wednesday, January 28 and was created for business professionals interested in protecting their businesses and employees and in learning more about reasonable safeguards to limit liabilities. Register now >>

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MEMBER EVENTS

16. Going into the Restaurant Business Class - January 21

"Going into the Restaurant Business" is part of the Small Business Development Center's Going Into Business Series. For those considering opening a restaurant, this class will cover the basic feasibility and tasks involved in opening a restaurant. Wednesday, January 21, 6:30 p.m. to 9:30 p.m. Small Business Development Center at Portland Community College, 2025 Lloyd Center, Portland.

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17. OAME Coffee & Issues - January 30

The Oregon Association of Minority Entrepreneurs' Coffee and Issues Forum, held the last Friday of each month, brings minority and small business owners and managers together with experts and leaders in business, government and other areas vital to business growth to share common issues and learn about business trends, opportunities and resources. Guest speakers give updates on issues related to the community or tips to entrepreneurs. This event is free and open to the public. 7:00 a.m.-8:00 a.m., OAME, 4134 N. Vancouver Avenue, Portland.

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MEMBER NEWS

18. Wells Fargo receives top honors from Small Business Administration

The Small Business Administration office for Oregon has named Wells Fargo as the number one lender (in dollar volume) to businesses in Oregon and SW Washington for 2008. The same SBA office also recently honored the bank as the number one lender to minority businesses in the region.

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19. Intel energizes 1st solar electric project at Hillsboro campus

Intel's first solar electric installation in the world is in Oregon. A 100kW electric PV system at Intel's Jones Farm campus in Hillsboro was energized for the first time on Dec. 15, 2008. The Intel Oregon system will be in the top 10 percent of solar electric facilities in Oregon. Over 25 years, the Jones Farm solar system, according to the U.S. Environmental Protection Agency, will offset an estimated 4,069,441 lbs of CO2, the leading greenhouse gas. The energizing action on Dec. 15 will test whether the system works properly. Intel will then seek certification of the project by PGE before formally turning on the system and sending the power it generates to Intel's Jones Farm Campus.

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20. Metro MultiFamily Housing Association welcomes new board members

Metro MultiFamily Housing Association started off its "Year of Service" with four new executive board members. Greg Knakal of Princeton Property Management takes the reigns as president with Gary Fisher of Background Investigations, Inc. as vice president, Steve Rose of Bristol Equities as Secretary and Liz Zuanich of Princeton Property Management as Treasurer. Jill Keoppel of Income Property Management will stay on the board as Immediate Past President. More about the organization can be found at: www.metromultifamily.com.

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21. Upcoming Meetings

January 9, President's Council, noon
January 13, Communications Committee, 9:30 am

January 13, Transportation Committee, noon
January 14, Sustainability Committee, 7:30 am
January 15, Public Safety Committee, 8 am
January 27, Central City Standing Committee, noon

January 28, Small Business Council, 4 pm

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